- Execute strategic OEM marketing programs, including on-line advertising and demand generation programs such as conferences, web seminars, email campaigns, direct-mail campaigns and telesales campaigns.
- Develop and execute on complete go-to-market plans with tier 2 partners, including budget, PR awareness, sales tools, advertising, collateral, and lead generation campaigns
- Assist in partner solution creation, including marketing materials, sales enablement tools and promotional communications
- Participate in a collaborative team environment to support all programs from a simple email blast to a large, one-time event.
- Build and maintain all partner focused web properties, including the public website and the company intranet
- Work with cross-functional teams, comprised of business development and sales, to hit yearly revenue targets
- Take a global approach to marketing to help drive awareness and market growth in all relevant geographies
Skills:
- Ability to interface with all levels of the organization including the executive management, partners, prospects and customers
- Ability to drive a complete go-to-market plan with a focus on execution and delivery.
- Experience in all aspects of inbound and outbound marketing activities.
- Excellent communication and writing skills.
- Flexibility to contribute to marketing and communications programs within other areas and on an ad-hoc basis in support of overall marketing and corporate objectives.
Education & Experience:
- Bachelor degree required
- 5-10 years high tech marketing experience, partner marketing a plus
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